AkaashSethuraman

I studied Industrial and Product Design at the University of Illinois Urbana–Champaign, where I developed a strong foundation in design thinking through hands-on, concept-driven projects. My work focused heavily on consumer electronics, exploring products such as smart speakers for children and wireless earbuds. These projects emphasized user-centered research, form development, and the translation of abstract needs into manufacturable, thoughtful products.

• Human Insight
• Intentional Form
• Manufacturable Design

As a freelance UI/UX Designer, my work in the digital marketing space has really run the gamut. While I’ve helped larger companies build out cohesive visual identities and full-scale campaigns, I’ve found just as much fulfillment working one-on-one with individuals to bring their personal websites to life. Whether I’m brainstorming a broader brand strategy or building a bespoke, interactive site in Figma and Framer for an independent creator, my focus is the same. I love diving into the entire process—from that initial spark of an idea to the final launch—to create designs that truly connect with people and get results.

• Web Design
• Brand Design
• Product Design

I worked as a Product Design Intern at Zoho in Chennai, where I contributed to modernizing design concepts across multiple products while maintaining long-term brand coherence. My work involved close collaboration with cross-functional teams, including designing a medical convention stall that translated Zoho’s digital identity into a physical, experiential space. I also explored AI-assisted design workflows alongside Figma to rapidly prototype and refine UI/UX elements, strengthening my ability to design at the intersection of systems, brand, and emerging tools.

• Brand Cohesion
• Enterprise Workflow
• Experience Design

I worked as a Brand Designer at Devji Aurum in Manama, where my role spanned physical retail, digital systems, and brand communication. I designed and oversaw the manufacturing of custom storage fixtures for a newly revamped store, translating brand values into functional, in-store solutions. Alongside this, I produced promotional content across video, social media, and print, while also contributing UI/UX improvements for internal employee portals and streamlining document organization systems.

• Retail Design
• Brand Execution
• Physical-Digital